Luxury/Lifestyle

Bokks | London

Bokks is a world-first gift concierge, curating the finest global luxury brands and presenting them in Bokks’ signature packaging. Designed for high-net-worth individuals who value exclusivity and efficiency, Bokks delivers a seamless, white-glove experience guided by its expert VPAs. From the latest designer handbag to a private island or even a journey to space, Bokks makes the extraordinary attainable.

For Bokks, we created the name, brand mark, signature print, packaging suite, brand book, catalogue, launch imagery, and a comprehensive suite of marketing collateral — bringing to life a brand defined by elegance, rarity, and aspiration.

  • Brand

Cerrone | Fine Jewellery

We created the new brand mark and collateral for Cerrone, one of Australia’s most celebrated and awarded couture jewellers.

The typography was inspired by the precision and brilliance of a cut stone, with the ‘O’ forming the foundation of what would become Cerrone’s signature design element across its jewellery collections.

Unlike many luxury brands anchored in fashion, the Cerrone identity was built around relationships, joy, and life’s most precious moments. The diamond supergraphic elegantly encircles these moments — symbolising how Cerrone makes them shine even brighter.

  • Brand

Curatorial | Fine Chocolates

We developed the brand identity and communication suite for Curatorial Chocolates, an ultra-premium online destination celebrating Australia’s finest artisan chocolatiers. Crafted to evoke indulgence and discernment, the brand invites connoisseurs to experience chocolate as an art form.

  • Brand

  • Guidelines | Templates

  • Animation

  • Curatorial: Animation

    Animation

Johanna Johnson | Couture

We created the brand identity for Johanna Johnson, the renowned Sydney-based couture and bridal designer celebrated for her timeless elegance and impeccable craftsmanship.

  • Brand

  • Website

  • Guidelines

Homage Magazine | London

We were commissioned to create the masthead and design templates for Homage, a contemporary iPad and online lifestyle publication. Homage celebrates the extraordinary; the people, places, events, and products that are shaping a more positive and progressive world.

 

  • Brand

  • Digital Magazine

Zilwa | Private Island Seychelles

We created the brand identity and marketing materials for Zilwa, a name meaning “Islander” in the native Creole language of St. Anne. Zilwa is a five-star, $450 million luxury island resort in the Seychelles, designed by Antoni Associates of Cape Town.

The resort encompasses two world-class hotels, signature restaurants and retail experiences, a beach and sports club, and a collection of serviced residences, including premium beachfront ocean villas, secluded hillside retreats, luxury marina apartments, penthouses, and a private residence club, all overlooking the breathtaking Indian Ocean.

  • Marketing

  • Brand

Kubo Fit | Sydney

Your new gym companion. For Blue Pencil, we developed the brand identity and visual assets for KuboFit, an innovative app designed to simplify everyday fitness and enhance the overall gym experience.

  • Brand

  • Marketing

Vuitton | Louis Vuitton Restaurants

In collaboration with BEE Sydney, we created the brand and collateral for the global launch of Louis Vuitton’s restaurant portfolio, bringing the fashion house’s signature sophistication and artistry into the world of fine dining.

  • Brand

Palladio | Hampstead London

We produced the full suite of marketing collateral for Palladio, an exceptional private residence in leafy Hampstead, London. Selling for over £43 million, it became the United Kingdom’s most expensive newly built single residence at the time — a testament to its architectural distinction and timeless elegance.

  • Brand

  • Book/Marketing

Rich Magazine | Germany | UK

We were commissioned to develop the name, brand, and launch issue for Rich Magazine, a luxury publication created for Europe’s ultra-high-net-worth audience earning upwards of £10 million annually. Conceived by a private investor, the magazine was distributed exclusively to a curated database and never made available for retail sale.

Rich Magazine launched successfully in Germany, with expansion planned across additional European markets.

  • Brand