Corporate

Rhodian | Underwriting

Rhodian is incubating and accelerating specialist underwriting agencies across a diverse range of commercial lines, building a network of independent businesses that deliver superior outcomes for insurers, brokers, and end customers alike.

As an incubator, Rhodian supports and unites the next generation of insurance entrepreneurs. Through a shared vision, financial strength, and advanced technology, the group is redefining underwriting excellence and setting a new benchmark for performance in the market.

“The Outset has been instrumental in shaping the success of our business.”

Adrian’s ability to think commercially and craft brands that position businesses with clarity and strength in their respective markets is exceptional. His depth of experience and creative insight have been invaluable, enabling us to launch six distinct businesses in just two years — each with premium branding, cohesive design concepts, and a seamless connection to the Rhodian master brand. Our brand excellence has become a genuine point of difference in the global insurance market, continually impressing the world’s leading insurers with our professionalism and brand strength.

  • Brand

  • Communications

  • Digital Platform

  • Website

  • Halo Underwriting Brand

  • Halo Underwriting Website

  • Batch Underwriting Brand

  • Batch Underwriting Website

  • Marinex Underwriting Brand

  • Marinex Underwriting Website

  • Scope Underwriting Brand

  • Scope Underwriting Website

  • Sync Underwriting Brand

  • Sync Underwriting Website

  • Sync Underwriting Explorer

  • Amparo Brand

  • Amparo Website

World Economic Forum | Geneva

Over several years we helped create the flagship digital products that drove the World Economic Forum’s digital transformation, including:

• Transformation Maps of Global Issues

• Member’s Events and Projects Platform

• Global Benchmarking Indexes

• Davos Livestream Video

• Davos Social Media Wall

• Digital Reports & Public Website

• HR Talent Mapping

Additionally we developed the comprehensive brand guidelines and artwork templates for all digital communications, ensuring a unified visual identity across the Forum’s global platforms. This included their website, blog, e-readers, presentations, and motion graphics, establishing a consistent and contemporary presence for one of the world’s most influential organisations.

  • Event

  • Software Design

  • Davos Social Media Wall

  • UX/UI

  • Charting & Infographics

  • Campaigns

Queensland | Australia

In collaboration with BCM Brisbane, we helped create the new brand identity for Queensland. Launched in the lead-up to the Brisbane-hosted G20 Summit, the brand was designed to showcase the state’s world-class tourism, trade, and investment opportunities. With the eyes of the world on Queensland and Australia, the campaign positioned the Sunshine State as a vibrant destination for growth, innovation, and experience.

  • Queensland: Brand

    Brand

  • Queensland: Brand

  • Queensland

  • Queensland

  • Queensland: Guidelines

    Guidelines

Asia House | London

The Outset created the brand identity and visual guidelines for Asia House, Europe’s leading pan-Asian organisation dedicated to fostering political, commercial, and cultural understanding between Europe and Asia.

We have produced more than twenty publications and exhibition materials, supporting Asia House in communicating its mission with clarity, sophistication, and consistency across all platforms.

  • Brand

  • Communications

Austcover | Insurance

We developed the brand identity, website, and customer charter for Austcover, a progressive insurance brokerage recognised for its commitment to elevating client service and delivering tailored insurance solutions with professionalism and care.

  • Brand

  • Marketing

  • Pledges

  • Website

  • Stationery

Brisbane Airport (BNE)

In partnership with BCM Brisbane, we created the new BNE brand identity, positioning Brisbane Airport as the gateway to Queensland, Australia, and the world. The refreshed brand captures the airport’s role as a dynamic international hub and a welcoming first impression for travellers arriving in the Sunshine State.

  • Signage

  • Guidelines | Templates

  • Brand

Greenleaf | Consulting

Greenleaf - We created the brand identity and communications for Greenleaf, an insight innovation growth company. They help companies embrace a ‘what if’ culture, to dismiss the status quo and strive for a “business beyond boundaries” approach. Their expertise in supply chains, strategic alignment, organisational change, consumer insights and software/engineering solutions help empower companies to become more agile, build capability and think creatively about their challenges to discovering hidden value across their business.

  • Brand

  • Website

  • Software Design

The Content Engine | Geneva

We created the brand identity for The Content Engine, a collective of purpose-driven storytellers founded within the World Economic Forum. Guided by the Sustainable Development Goals and a commitment to meaningful impact, they craft and share stories from organisations that are shaping a better world.

  • Animation

  • Brand

  • Guidelines

  • Content Engine: Web

    Website

World Bank (Grow Inclusive) | Geneva

We created the brand identity and platform design for Grow Inclusive, a joint initiative between the World Bank and the World Economic Forum. The platform empowers companies to benchmark their performance and identify actionable pathways toward more inclusive and sustainable growth.

  • Brand

  • Digital

  • Metrics

Study Queensland | Brisbane

We developed a new brand and strategic framework for Study Queensland, designed to unite stakeholders across the state’s education sector and strengthen Queensland’s global reputation as a leading study destination. The brand positions Queensland as a hub of opportunity, innovation, and world-class learning, empowering the sector to achieve even greater success on the international stage.

  • Study Queensland

    Communications

  • Study Queensland

    Brand

  • Study Queensland

  • Study Queensland

    Communications

  • Study Queensland

  • Study Queensland

  • Study Queensland

  • Study Queensland

  • Study Queensland

  • Study Queensland

    Website

Intello | Sydney

We created the name, brand identity, and guidelines for Intello, a comprehensive administration platform that enables financial advisers to efficiently deliver SMSF services and solutions to their clients. The brand reflects clarity, intelligence, and trust — aligning with Intello’s commitment to precision and service excellence in financial administration.

  • Communications

  • Stationery

  • Brand

Partner Union | London

(An Outset Partner) – Partner Union creates meaningful, commercially driven partnerships between merchants and brands. By seamlessly identifying the right strategic unions, they help businesses expand their reach, drive growth, and build stronger customer engagement.

  • Brand

  • Website

Bahrain ECB | Bahrain

The Government of Bahrain sought to engage and inspire its citizens by highlighting the many civic projects and initiatives driving national progress. We created the Our Bahrain brand identity, along with a series of press and television campaigns, designed to communicate a unifying message of optimism and positive change across the nation.

  • Brand

QUT | Brisbane

The Outset created new advertising campaign and templates for QUT International. As the ads were stand alone and not part of a domestic campaign they had to convey the many USP's that QUT had to offer international Students.

  • Brand

  • Marketing

  • QUT: Communications

    Brochure

  • QUT: Communications

  • QUT: Communications

  • QUT: Communications

  • QUT: Communications

City of Ipswich | Queensland

City of Ipswich - With BCM we created a new brand identity and positioning for the City of Ipwich.

  • Brand

  • Communications

SBB Partners

SBB Partners - In partnership with Switch we created the brand identity and communication materials for SBB Partners a full service accounting and business advisory firm servicing Ipswich, Brisbane and Mackay.

  • Brand

  • Marketing

  • Digital

  • Stationery

Regional | Insurance Brokers

We created the brand identity and guidelines for Regional Insurance Brokers, part of the QIB network. Primarily based in Queensland, with over 15 offices, the brief was to create an identity to more reflect the growing customer base that was extending country wide.

  • Brand

  • Guidelines

  • Signage

  • Marketing

Events Queensland | Brisbane

We were commissioned by Banjo Brisbane to create the new identity and Website for Events Queensland. The Q of Queensland is made up of dots, representing a crowd around an arena.

  • Events Queensland: Brand

  • Events Queensland: Brand

  • Events Queensland: Brand

    Brand

  • Events Queensland: Website

    Website

  • Events Queensland: Website